Google Advertising Tools, 2nd Edition

Description

Google Advertising Tools, 2nd Edition
Publisher: OÂ’Reilly | 430 pages | December 2, 2009 | ISBN 0596155794| PDF | 11 MB

With this book, youÂ’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how GoogleÂ’s advertising programs in particular help you make money.

YouÂ’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which donÂ’t, and why. GoogleÂ’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.


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