How to Talk to Customers: Create a Great Impression Every Time withMAGIC

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How to Talk to Customers: Create a Great Impression Every Time withMAGIC By Diane Berenbaum, Tom Larkin

Publisher: Jossey-Bass 2007 | 224 Pages | ISBN: 0787987522 | PDF | 1 MB



Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special.






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